Why This 'Buy Now, Pay Later' Stock Is Catching Investor Eyes

Affirm Holdings (AFRM), a company known for its "buy now, pay later" services, has been attracting significant attention from investors lately. According to financial site Zacks.com, AFRM was the most searched stock by users over the past week, landing it at the top of their popular "Tale of the Tape" list. Investor interest often follows performance, and Affirm's stock has seen a notable move, climbing about 13.5% in the last month. This is a much bigger jump compared to the overall stock market, represented by the S&P 500 index, which gained around 4.4% in the same period. This kind of outperformance naturally draws eyeballs. So, what's driving the interest? A key event on the horizon is Affirm's upcoming earnings report, expected in early May. Investors are likely looking ahead to see how the company is performing. Analysts tracking the company expect to see the company's loss shrink compared to the same period last year, while revenues are expected to show growth. It's worth noting that the stock is known for being quite volatile – its price tends to swing more dramatically than the average stock. Zacks currently gives Affirm a "Hold" recommendation based on how analysts are revising their earnings forecasts, suggesting that while there's interest, analysts aren't making big changes to their financial outlook for the company right now. With its upcoming report and recent price movement, Affirm remains a stock many investors are watching.